Your content calendar probably used to look a lot like this:

Organic post, organic post, organic post, maybe a paid advertisement or two. Match the copy to your brand voice, find the right visual, and move on to the next. But times have drastically changed.

Double tap. Like. Love. Call it whatever you want.

The heart icon, located to the bottom left of every Instagram photo you’ve ever scrolled past, is just sitting there calling your name. It’s the beacon of hope that validates our decision to share our lives with our friends, and a confirmation that we are innately interesting.

B2B Client: “Social media really isn’t for brands like ours.”

Me: “Hmm, why do you think that?”

B2B Client: “No one follows us but people who already know us. Our business is kinda boring. And we really don’t have the staff to manage it.”