Whoa…where did 2022 come from?
If it feels like the last two-plus years have been molded into one conglomerate of time, we’re with you. Things are changing quickly and adaptation has become the name of the game for marketers in virtually every industry.
While ending 2020 felt like a feat in its own right, 2021 was supposed to be a year of optimism—transitioning out of the pandemic and into a “new normal” lifestyle with the distribution of the COVID-19 vaccine, borders reopening, and once again being able to hug your loved ones.
Ever shop on Amazon? Of course you do—we all do. With an infinite sea of product offerings, have you ever wondered why you purchase one item instead of another? Maybe it had a 5-star customer rating, or maybe it had multiple color options? Odds are that the product you bought featured more item-specific content that enticed you to hit “add to cart.”