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In Focus

Marisa Catalino

Marisa writes for Kreber in Columbus, OH. She’s a whiz at all things content, inbound marketing, and dogs. She’s also a card-carrying Oxford comma supporter; don’t @ her.

Recent Posts

An Intro to B2B Inbound Marketing: 5 Reasons to Get Started

By Marisa Catalino on Dec 7, 2018 4:46:09 PM

When you consider B2B and inbound marketing, it’s easy to think that content production platforms like blogs and social media don’t work, or that they’re best for brands and companies selling straight to the consumer.

As the buyer experience has evolved and instant technology is all around us, incorporating the inbound methodology into your overall B2B marketing strategy is not only important—it’s essential. 

Topics: B2B Marketing
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B2B Marketing: What are Buyer Personas & Why do You Need Them?

By Marisa Catalino on Oct 1, 2018 11:00:12 AM

A huge piece of the inbound marketing puzzle is the buyer persona. Inbound is all about delivering the right type of content to the right people at the right time—but according to the  Information Technology Services Marketing Association (ITSMA), only 44% of B2B marketers use buyer personas.

We no longer have to rely on sending one message to one giant group of people and hoping our target audience sees it. We now have the power to personalize the content we create and decide when, where, and who to show it to.

Gaining insights about consumers when it comes to B2B marketing can prove to be quite difficult—but the effort will pay off more and more as you begin to fully understand your buyers.

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The Most Powerful Marketing Tool You Aren't Using Enough

By Marisa Catalino on Aug 30, 2018 8:55:00 AM

There are a lot of claims floating around the internet about an 8-second attention span. While many studies have been legitimate, BBC News reports it’s a bit more complicated than establishing a hard and fast “average attention span”—and it’s actually task-dependent.

That said, we do know this: Our attention spans are relatively short.

And, they’re extremely short when it comes to digital. If we don’t see what we want, we close windows and choose another result until we find exactly what we’re looking for. So how can you grab your audience’s attention?

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