Whew! Another High Point Market is in the books! With Fall Market officially wrapped up, we wanted to recap some of the exciting home furnishing trends we saw. This is just a small sampling of what Market had to offer, of course...if you’ve been to Market, you’ll understand!

It’s that time of year...Fall Market has arrived! 

Have you ever left an item in an online shopping cart, then been convinced to go through with the purchase based on the seller’s follow-up communication? I know I have—because the email either reminded me of an item that I didn’t complete the checkout process for or, more likely, gave me an incentive like free shipping or a discount. 

This is true for many others; in fact, cart abandonment emails have a greater than 10% purchase rate according to Campaign Monitor. We covered the reasons why it’s crucial to have a strategy in place in part I of our Abandoned Cart Email Strategy series. In this follow-up post, we’ll take a look at some examples to break down what works, what doesn’t, and what other incentives you might encounter during the online browsing process.