With more than 100 years in the printing, graphics, and now marketing industries, you can imagine that Kreber has had its hand in a fair share of memorable projects.

As our company and its mission have evolved, so too has our scope of capabilities—which has led Kreber to a long-term, rewarding partnership with Lowe’s. One of the most recognizable names in home improvement for generations, Lowe’s is also on a journey to evolve and offer customers home decor solutions in addition to a wide range of products that encompass virtually everything your home might need.

Animation is one of the most compelling ways to tell a visual story. 

When you think about animation, what comes to mind? Is it a cartoon, or perhaps a Pixar film? It’s common for animation to be thought of in its bigger, motion-picture style—but in marketing terms, animation is more compact and has become a go-to method of communicating with customers.

Did you know that animation predates film altogether? The earliest forms of animation were used by the ancient Greeks, who used a series of visuals to tell a story or communicate with others. The first animated motion picture was, according to film experts, Émile Cohl’s Fantasmagorie in 1908, while the first full-length animated movie was Snow White and the Seven Dwarfs, released by Walt Disney in 1937.

Perhaps—possibly—you’ve had a chance to take a step back and reflect on how much has changed in the last two years.

March 2020 was truly a different time. As a marketing leader, your priorities have undoubtedly shifted. Whether it was a short-term pivot to reach customers where they were (at home, in front of a screen) or refocusing your big-picture goals to account for all that was happening in your industry or the world…the point is, going forward, you’re going to need a solid plan.