There’s no way around it: your B2B brand needs content marketing. 

It’s how you scale. It’s how you talk about yourself, and it’s how you sell. And most importantly nowadays, it’s the foundation on which other critical components of your business are built, including lead generation and customer engagement. Why? Because content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

You know what your B2B company needs? 

Video. 

Of course you know that. Video marketing has an extremely high engagement rate, and, when done well, can drive desired viewer behavior, raise awareness, and change how your brand or product is perceived.

We’re not joking when we say there’s a podcast for everyone.

There’s a separate conversation about whether there are *too many* podcasts, but we won’t get into that (as much as we’d like to). There is one aspect of podcasting that, aside from the booming industry itself, is also starting to take off. And that would be advertising.