It’s important to get this out there: Photography is no small task.

Shout-out to those nodding in agreement after reading this, or letting out “a little louder for the people in the back!” in their heads. Photography is one of the most critical elements of branding and content creation, yet it’s often one of the most underestimated. 

Maybe you own a business. Or you run marketing for your company. Could be you’re simply looking to find the best way to balance your efforts and get the message out. If it was a piece of cake, everyone would do it, right?

But unfortunately, it’s not that easy. The good news is that we’re here to help and make sense of marketing in a time when it seems like there are endless options, technologies, and tactics. 

We had a great time discovering new trends and innovations at KBIS 2020! 

Our two main takeaways from the show? Customization is key and wellness matters.