You know what your B2B company needs? 

Video. 

Of course you know that. Video marketing has an extremely high engagement rate, and, when done well, can drive desired viewer behavior, raise awareness, and change how your brand or product is perceived.

We’re not joking when we say there’s a podcast for everyone.

There’s a separate conversation about whether there are *too many* podcasts, but we won’t get into that (as much as we’d like to). There is one aspect of podcasting that, aside from the booming industry itself, is also starting to take off. And that would be advertising.

It’s important to get this out there: Photography is no small task.

Shout-out to those nodding in agreement after reading this, or letting out “a little louder for the people in the back!” in their heads. Photography is one of the most critical elements of branding and content creation, yet it’s often one of the most underestimated.