Remember the days of the catalog?

We mention the age of the catalog because it was (and, in some cases, still is) a core aspect of legacy brands’ marketing efforts. When products were released or on sale, you’d learn of them through the catalog and, in subsequent years, the website. 

Have you started your holiday shopping yet?

If the answer is “yes,” consider this an achievement unlocked.

If you answered “no,” you’re not alone. 

Every holiday season brings about a new set of data and interesting statistics that we take into Q1 to help formulate strategy for the following year. Some of this information is quite surprising, and some of it makes sense just based on how things have been trending in the retail industry. 

Putting your best foot forward is key to successful marketing in any industry—but it’s particularly so in the footwear category.

If you’ve made it this far, we have good (maybe bad?) news: that will not be the last of our shoe puns in this blog. Proceed with glee if groan-worthy jokes are right up your alley.