| “Did you finish your shopping?” This time of year, that phrase is not quite so much small talk as it is panic inducing. |
How Brands Can Win Last-Minute Christmas Shoppers
The Legacy Brand’s Action Plan for Success in a Digital World
Shoes are so much more than shoes.
Legacy footwear brands—those that have been around for the past 25+ years—have perhaps the best understanding of that.
How Legacy Brands Can Win in the Digital Age, Part I
Remember the days of the catalog?
We mention the age of the catalog because it was (and, in some cases, still is) a core aspect of legacy brands’ marketing efforts. When products were released or on sale, you’d learn of them through the catalog and, in subsequent years, the website.