The way brands use content marketing to showcase products has evolved dramatically in the last 10–15 years.

In previous Kreber blogs, we’ve covered the various ways in which this evolution has materialized: everything from enhanced product content, to Amazon product pages, to brand campaigns and social media...and yet, there’s so much more. From this research and analysis, we can conclude one overarching theme, and it’s that customers now (more than ever before) crave and expect tailored, customized shopping experiences.

“Did you finish your shopping?”

This time of year, that phrase is not quite so much small talk as it is panic inducing.