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In Focus

Shopper Insights: How Couples Pick Appliances for Their Registries

By Kyle Collins on Aug 12, 2019 8:05:39 PM

When it comes to small appliances, there are gadgets and gizmos aplenty (to quote The Little Mermaid), but shoppers are smart about what products they let become a part of their world (c’mon, I had to).

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These Are the Real Kitchen Trends You’ll See More of This Year

By Kyle Collins on Aug 7, 2019 5:19:54 PM

Trends have always been a big way to engage and convert customers. From new sofa styles to sports shoe innovations, trends hit that “I want it, even if I don’t absolutely need it right now” feeling that drives so much discretionary spending for customers.

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How to Win Appliance Shoppers with Micro Content

By Rob Mixer on Aug 5, 2019 4:46:21 PM

Washers to the left. Dryers to the right.

If you’re not prepared to go appliance shopping...

You might be out all night.

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