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In Focus

B2B Brands, Here’s How to Get Social Media Right

By Melissa Simmerman on May 8, 2019 12:15:55 PM

B2B Client: “Social media really isn’t for brands like ours.”

Me: “Hmm, why do you think that?”

B2B Client: “No one follows us but people who already know us. Our business is kinda boring. And we really don’t have the staff to manage it.”

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Your Sales Materials Aren’t Working, but There’s Hope

By Angie Mansfield on May 2, 2019 11:14:48 AM

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Shopping Takes Too Long. Here’s What Retailers Are Doing About It

By Kreber Staff on Apr 23, 2019 9:00:00 AM

News flash! Consumers are convenience-hungry and time-poor. But you already knew that. The good news for consumers is that retailers have taken note, too. And now, these pain points have given way to a “micro-trip friendly environment,” another new facet of the modern hybrid shopping experience.

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