News flash! Consumers are convenience-hungry and time-poor. But you already knew that. The good news for consumers is that retailers have taken note, too. And now, these pain points have given way to a “micro-trip friendly environment,” another new facet of the modern hybrid shopping experience.

Amazon’s investment in Whole Foods was a signal to the rest of the grocery industry—the times are changing. We’re at a period of time when it seems as though no big-name retailer is safe from Death By Amazon, but rather than take a back seat, grocery chains are in a position to grab the wheel. For starters: their inherent knowledge of the industry is a big-time advantage.