In Part I of this series, we introduced the concept of a Content Studio to tackle the challenges brands and companies face every day—especially with content’s chokehold on resources and budgets. This nimble, more strategically creative team structure produces impactful channel content (paid and owned) on budget, on time, on strategy, and on demand.

Inbound marketing is all about nurturing customers who aren’t immediately ready to buy, so why wouldn’t an ecommerce company take advantage of this? Well, it’s easy to overlook—and also easy to miss the mark. We’ve already established three reasons why inbound marketing is crucial for ecomm, and now we’ll explore how to make the most of it: by focusing on shopper intent.

The red and pink candy, hearts, and flowers have exploded in stores and on sites across the country, and retailers are in the mood for l-o-v-e. The National Retail Federation (NRF) expects it to be a record year for Valentine’s Day shopping, with more than $20 billion being spent on everything from cards to clothing.