As orders of social distancing remain in place, businesses have found themselves figuring out how to stay engaged with customers from at least a six-foot distance (and a lot farther, in many cases). 

It’s no different for the exhibitors at one of our favorite events, the Spring High Point Market in North Carolina, which was scheduled to take place April 25–29, but inevitably had to be canceled. While obviously not ideal, canceling the Market gives brands the opportunity to try out new ways of connecting with clients and customers. 

Shoes are so much more than shoes.

Legacy footwear brands—those that have been around for the past 25+ years—have perhaps the best understanding of that. 

Putting your best foot forward is key to successful marketing in any industry—but it’s particularly so in the footwear category.

If you’ve made it this far, we have good (maybe bad?) news: that will not be the last of our shoe puns in this blog. Proceed with glee if groan-worthy jokes are right up your alley.