With each new blog entry in our series on power tool shopping and product marketing trends, we’re getting deeper into the holiday shopping season. It’s hard to believe, but we’re almost there.

Sorry to scare you. But we don’t control the calendar.

In the introductory blog to our series on power tools, we focused exclusively on enhanced product content.

The holidays are sneaking up on us.

Thanksgiving is around the corner, and Christmas is coming up on its heels. Before we know it, everyone who considered buying new flooring this year will have it installed in time for their holiday parties, guests, and celebrations—that is, if your shopping experience has met their needs.