Believe it or not, the holiday shopping season is almost upon us.

And while it feels like summer outside, it’s time for brands and retailers to turn their attention to the end-of-year shopping bonanza. One category that tends to ramp up this time of year is—you guessed it—flooring.

Let’s start with a clarification.

While sales enablement is technically a technological undertaking, it shouldn’t be viewed as a “tech” program or project. It’s encompassing and strategic, and that’s part of the reason this category has been largely misunderstood for a long time. Sales enablement apps and technology are geared to make selling more efficient at a time when there are so many ways for your operation to be, well, the exact opposite.

Entering 2019, there were more than 700,000 active podcasts available to download. That’s...a large number.