Whoa…where did 2022 come from?
If it feels like the last two-plus years have been molded into one conglomerate of time, we’re with you. Things are changing quickly and adaptation has become the name of the game for marketers in virtually every industry.
While ending 2020 felt like a feat in its own right, 2021 was supposed to be a year of optimism—transitioning out of the pandemic and into a “new normal” lifestyle with the distribution of the COVID-19 vaccine, borders reopening, and once again being able to hug your loved ones.
Right person, right message, right time.
This formula is the backbone of all marketing, right? If I can reach the people most likely to buy my product, with a message that moves them out of need or emotion, at the moment when they are most receptive to that message, I’ve got myself some paying customers.