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In Focus

Father’s Day Gift Guides—3 Ideas You Need to See

By Kyle Collins on Jun 19, 2020 3:01:04 PM

Even with a pandemic and protests happening all around the country, customers are determined not to forget dear ol’ dad this month.

In fact, The National Retail Federation expects them to spend more than ever before for Father’s Day, with the average shopper shelling out $138 on everything from gift cards to special outings to home improvement supplies.

Anticipating this windfall, top national retailers are out in full force with gift guides and other unique content that’s geared to help them get as much of that Father’s Day spend as possible.

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In Challenging Times, We’ve Learned to Challenge Ourselves

By Rob Mixer on Jun 12, 2020 4:37:41 PM

In mid-March (which feels like a decade ago), our world turned upside down. But, we were not alone.

The COVID-19 pandemic forced workers and their companies to re-evaluate a lot of things. How they work, when they work, the best ways to be productive, and just generally how to keep ourselves together. We’re fortunate to not have much experience in dealing with global pandemics, but we’re also fortunate to be equipped with the means and technology to make quick adjustments and keep pushing forward.

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5 Tips to Optimize Your Content for SEO

By Rob Mixer on May 29, 2020 9:28:41 AM

NOTE: Like many of you, we’re staying home and preparing for a gradual return to the office environment. We’re offering our regularly scheduled blogging (plus a few special entries) to help you refine and re-evaluate your marketing efforts for whatever comes next.  

You’ve probably heard about the importance of search engine optimization (commonly referred to as SEO).

There’s no shortage of in-depth information available on this topic, but oftentimes, it’s incredibly detailed and not tailored to the “step one” phase. Not everyone is an expert in search marketing or SEO, and it’s an area of marketing that is still new to many. 

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