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In Focus

5 Ways to Improve Your Brand's Online Marketplace Experience Now

By Rob Mixer on Nov 1, 2021 5:28:18 PM

We’ll start this blog with a bit of self-reflection.

Has the pandemic changed the way you shop? 

Have you noticed a shift in your own buying habits?

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10 Marketing Myths That Are Holding You Back

By Marisa Rubin on Oct 1, 2021 3:06:18 PM

The inner workings of getting your content seen, shared, and converted into sales requires many moving parts. People have changed—the shopper has changed. Consumers want experiences and catered content, not the usual marketing tactics that companies are used to providing. In turn, businesses need to alter their marketing mindset to relate to their overall purpose and goal—their audience. In essence, they need to shift into an “out with the old, in with the new” mentality; essentially debunking any expired way of thinking.

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The Back-to-School Marketing Strategy That’s Working in 2021

By Rob Mixer on Sep 15, 2021 5:48:32 PM

Quite a bit has changed in a year, right?

In 2020, we weren’t sure what the school year would look like. Many of the “what you need to be successful” philosophies mirrored what we were doing while working from home; and much like the adults, kids were not used to learning at home on a regular basis.

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