As orders of social distancing remain in place, businesses have found themselves figuring out how to stay engaged with customers from at least a six-foot distance (and a lot farther, in many cases).
It’s no different for the exhibitors at one of our favorite events, the Spring High Point Market in North Carolina, which was scheduled to take place April 25–29, but inevitably had to be canceled. While obviously not ideal, canceling the Market gives brands the opportunity to try out new ways of connecting with clients and customers.
