NOTE: Like many of you, we’re staying home and preparing for a gradual return to the office environment. We’re offering our regularly scheduled blogging (plus a few special entries) to help you refine and re-evaluate your marketing efforts for whatever comes next.  

Doesn’t it feel like a lifetime ago when things were somewhat normal? In the two months that have passed since the pandemic forced us to lock down, businesses around the world have fallen on difficult times and had to make even more difficult decisions. 

Remember the days of the catalog?

We mention the age of the catalog because it was (and, in some cases, still is) a core aspect of legacy brands’ marketing efforts. When products were released or on sale, you’d learn of them through the catalog and, in subsequent years, the website. 

Makeup is THE hot story for Halloween this year. Unlike candy and costumes, it’s calorie free, one size fits all, and works for all ages. It inspires envy and displays artistry, both IRL and online. It hits the sweet spot of social media-lovin’, Euphoria-watchin’ younger Millennials and Gen Zers.