Makeup is THE hot story for Halloween this year. Unlike candy and costumes, it’s calorie free, one size fits all, and works for all ages. It inspires envy and displays artistry, both IRL and online. It hits the sweet spot of social media-lovin’, Euphoria-watchin’ younger Millennials and Gen Zers.

Now that we’re entering the prime time of “flooring shopping season,” it’s important to revisit a few key things we learned in Part 1 of this series.

Unlike appliance shoppers and holiday shoppers—who are definitively high-intent shoppers—we have to approach flooring shoppers a bit differently. Whereas other shoppers might make a purchase within a day or a week of initiating the process, customers in the market for new flooring take a deliberate, methodical, almost dizzying path to purchase.

It’s a top 10 retail event, and although the current political climate spooks shoppers a little, the fun is expected to continue this Halloween shopping season.

The average shopper will spend $86.27 on costumes, candy, and decor—just a little down from last year’s total of $86.79, says the National Retail Federation (NRF). 

What will customers get into this year? Here’s Halloween ’19, by the numbers: