It’s a slippery slope: As a retailer, media figure, or just a person with a social media account, you want to say something compelling and stand for something, but...you also don’t want to paint yourself into a box and only be about that one thing, especially as times and tastes change.
CBUS19: Insights Help Make Lane Bryant Unstoppable
By Kyle Collins on Jun 19, 2019 12:47:56 PM
CBUS19: The Store We Can’t Stop Thinking About—and Why It’s So Smart
By Kyle Collins on Jun 17, 2019 3:09:06 PM
To not only survive—but thrive!—in today’s competitive retail environment, we were reminded at the CBUS19 retail conference that you have to (first) know who you are, so you can (second) do brave things that others can’t.
Alexa, Show Me How to Optimize for Voice Search
By Rob Mixer on Jun 13, 2019 4:25:07 PM
Set an alarm.
Check the weather.
Send a text.
A few years ago, these were (most likely) regular daily tasks with a better-than-decent chance that you wrote them on a sticky note or put each as a reminder in your phone. While those list-making and task-completing practices are still prevalent in 2019, there’s another fast-emerging trend that we need to watch.