Here's a familiar situation: You're eyeing something interesting online that you might want to buy, so you sign up for the email newsletter—something that might just offer a discount code or special access to a sale. After you click “submit,” the anticipation grows.

Through-channel marketing strategies can make or break a business that depends on dealer or store traffic for sales. Get the marketing mix right, and all of your metrics—Return on Ad Spend (ROAS), sales, customer engagement, and more—will rise. Choose the wrong mix—or neglect crucial channels—and your numbers will flatline. 

In Part I of this series, we introduced the concept of a Content Studio to tackle the challenges brands and companies face every day—especially with content’s chokehold on resources and budgets. This nimble, more strategically creative team structure produces impactful channel content (paid and owned) on budget, on time, on strategy, and on demand.