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In Focus

Hiring a Photo Studio? Make Sure They Have One of These

By Melissa Simmerman on Jan 11, 2019 4:46:59 PM

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The Most Popular Photography Trends: Holiday 2018 Edition

By Gabriela DiCristoforo on Dec 19, 2018 4:52:20 PM

2018 was a pretty big year. Yodeling made a comeback, a star was (re)born, and so was another royal baby. Oh, and a ton of cool stuff happened in the world of photography, too. We thought we’d use the most wonderful time of the year to showcase some of our favorite, high-impact visual trends.

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Sunshine Brightens more than Your Mood—turns out it's Great for Photos, too

By Tim Kurz on Aug 9, 2018 2:31:34 PM

Over the years, photographers have perfected the art studio lighting. They work in traditional, light-controlled studios with various combinations of continuous and strobe lighting, bouncing in backfill to create the perfect highlights, shadows, softness and drama. It's a process of adding light in a controlled way to achieve a natural look.

Increasingly though, creative directors and photographers have started to ask why we go to the effort to recreate natural light instead of simply using natural light?

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