At long last, your new product is ready to launch. We can only imagine the blood, sweat, and tears it took to get here. The countless meetings, the R&D, the product testing, the customer surveys, the delays (Gartner says only 55% of product launches actually take place on schedule), the investment (!!). For our clients, it can be a long, intense process—and just when it seems the hard part is over, you have to think about...marketing the product. |
Your B2B product is ready to launch. Now what?
By Melissa Simmerman on Apr 7, 2021 12:17:29 PM
Why Jonathan Adler Trusts Kreber for Inspirational Content
By Rob Mixer on Feb 2, 2021 4:57:28 PM
It started with dinner and a conversation. It turned into a collaborative relationship with one of the foremost names in modern American style. Because we love a good story, we had to share this one. During High Point Market (not far from our studios in High Point, NC), one of our producers was introduced to a marketing professional who would eventually join the leadership team at Jonathan Adler. |
3 Ways to Build a Strong Foundation in 2021
By Kyle Collins on Jan 8, 2021 1:28:54 PM
Even though last year was challenging on many levels, we here at Kreber have been asking ourselves (and our clients) to pause and reflect on what we learned last year, and to focus on what worked well. What we’ve seen across the board, no matter the industry or sales category we’ve worked with? Being the best at the basics is a good place to return your focus when external events are, shall we say, uncertain.