Let’s face it: online shopping isn’t always easy for every category of products out there. The higher the price and the more complex the product is, the more customers may want to make that purchase in-person, where they can look, touch, test, and ask questions to a knowledgeable associate. The way to bridge this gap on an ecommerce platform is with Enhanced Brand Content. It’s what showcases the product and helps alleviate the uncertainty online shopping brings.

As we slowly work our way back to normal, practicing proper COVID-19 protocols is an important part of keeping everyone safe and gaining confidence with clients, especially at trade shows. Most of us have not been to a large gathering in months, so creating an environment where everyone feels comfortable has become a key part of running an event.