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In Focus

Is Black Friday Month Here to Stay?

By Kyle Collins on Nov 25, 2020 8:34:37 AM

Leave it to the pandemic to alter yet another thing during this crazy year. If you’re waiting for Black Friday sales to start the day after Thanksgiving as the retail gods intended, you’ve already missed out on a lot! Stores have Black Friday deals up and running now—and some have had them going since before Halloween.

Let me remind you that Black Friday is meant to be a literal day. A long day (with sales starting as early as 5 a.m.) but still…a day. Then it crept into Thanksgiving afternoon and spilled over into the entire following weekend. It’s so big, it supports two additional retail events that could be legit all on their own: Small Business Saturday and Cyber Monday.

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Ready to Hire a Content Creation Studio? Ask About This First

By Melissa Simmerman on Nov 6, 2020 5:19:19 PM

You’re about to engage with the best content creation studio within your budget, and it’s close to home (yay!). They’ve reassured you with their COVID-19 protocols, sleek portfolio, solid talent, project management, and ability to meet your timeline. 

So what’s the catch? They don’t do post-production work. 

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This Is Not a Drill: Now Is the Time for Powerful Tools Content

By Kyle Collins on Oct 12, 2020 11:45:59 AM

Let’s face it: online shopping isn’t always easy for every category of products out there. The higher the price and the more complex the product is, the more customers may want to make that purchase in-person, where they can look, touch, test, and ask questions to a knowledgeable associate. The way to bridge this gap on an ecommerce platform is with Enhanced Brand Content. It’s what showcases the product and helps alleviate the uncertainty online shopping brings.

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