NOTE: Like many of you, we’re staying home and preparing for a gradual return to the office environment. We’re offering our regularly scheduled blogging (plus a few special entries) to help you refine and re-evaluate your marketing efforts for whatever comes next.  

Doesn’t it feel like a lifetime ago when things were somewhat normal? In the two months that have passed since the pandemic forced us to lock down, businesses around the world have fallen on difficult times and had to make even more difficult decisions. 

As orders of social distancing remain in place, businesses have found themselves figuring out how to stay engaged with customers from at least a six-foot distance (and a lot farther, in many cases). 

It’s no different for the exhibitors at one of our favorite events, the Spring High Point Market in North Carolina, which was scheduled to take place April 25–29, but inevitably had to be canceled. While obviously not ideal, canceling the Market gives brands the opportunity to try out new ways of connecting with clients and customers. 

NOTE: Like many of you, we’re staying home and working from there, too. We’re offering our regularly scheduled blogging (plus a few special entries) to help you refine and re-evaluate your marketing efforts for whatever comes next.  

When we sat down to write this blog, we had a lot of thoughts. We had a lot of ideas. And in analyzing the world of content marketing as we’re one quarter into a new decade, we found that there are a lot of concepts considered to be “hot” or “on the rise.”

While that may be true, we’re also extremely cognizant of the current situation facing us. As we covered last week, it’s important for marketers to be nimble and proactive right now—and there are ways to do that while still efficiently deploying your budget. Life as we know it has been turned upside down, but for many companies, business must continue (albeit differently).

So, let’s talk about content marketing.