As orders of social distancing remain in place, businesses have found themselves figuring out how to stay engaged with customers from at least a six-foot distance (and a lot farther, in many cases). 

It’s no different for the exhibitors at one of our favorite events, the Spring High Point Market in North Carolina, which was scheduled to take place April 25–29, but inevitably had to be canceled. While obviously not ideal, canceling the Market gives brands the opportunity to try out new ways of connecting with clients and customers. 

NOTE: Like many of you, we’re staying home and working from there, too. We’re offering our regularly scheduled blogging (plus a few special entries) to help you refine and re-evaluate your marketing efforts for whatever comes next.  

When we sat down to write this blog, we had a lot of thoughts. We had a lot of ideas. And in analyzing the world of content marketing as we’re one quarter into a new decade, we found that there are a lot of concepts considered to be “hot” or “on the rise.”

While that may be true, we’re also extremely cognizant of the current situation facing us. As we covered last week, it’s important for marketers to be nimble and proactive right now—and there are ways to do that while still efficiently deploying your budget. Life as we know it has been turned upside down, but for many companies, business must continue (albeit differently).

So, let’s talk about content marketing.

Note: Like many of you, we’re safely working from home. And we’re offering our regularly scheduled blogging (plus a few special entries) to help you refine and re-evaluate your marketing efforts for whatever comes next.

By now, you’ve heard it a thousand times: we’ve entered a period unlike any other seen in our lifetimes.

Our lives and businesses have been changed indefinitely. And if you’re a marketer, you’re no doubt feeling the effects of the pandemic in more ways than one. Maybe your retail locations are closed due to a state’s “stay-at-home” order. Maybe the trade show you were planning to attend was postponed or cancelled, or perhaps one of your advertising campaigns was put on hold until this passes.