NOTE: Like many of you, we’re staying home and preparing for a gradual return to the office environment. We’re offering our regularly scheduled blogging (plus a few special entries) to help you refine and re-evaluate your marketing efforts for whatever comes next.  

You’ve probably heard about the importance of search engine optimization (commonly referred to as SEO).

There’s no shortage of in-depth information available on this topic, but oftentimes, it’s incredibly detailed and not tailored to the “step one” phase. Not everyone is an expert in search marketing or SEO, and it’s an area of marketing that is still new to many. 

NOTE: Like many of you, we’re staying home and preparing for a gradual return to the office environment. We’re offering our regularly scheduled blogging (plus a few special entries) to help you refine and re-evaluate your marketing efforts for whatever comes next.  

“Indian food near me.”

“Retail stores reopening.”

“Wine delivery service.”

If you’re like us, this probably looks like your search engine history at some point over the last two-plus months. While our personal and working lives have been forever changed, we’ve had an opportunity to learn a few things.