To not only survive—but thrive!—in today’s competitive retail environment, we were reminded at the CBUS19 retail conference that you have to (first) know who you are, so you can (second) do brave things that others can’t.

Set an alarm.

Check the weather.

Send a text.

A few years ago, these were (most likely) regular daily tasks with a better-than-decent chance that you wrote them on a sticky note or put each as a reminder in your phone. While those list-making and task-completing practices are still prevalent in 2019, there’s another fast-emerging trend that we need to watch.

The dreaded corporate silos. They don’t just lead to miscommunication. They lead to disjointed branding across all your channels. And you better believe your customers notice.