The dreaded corporate silos. They don’t just lead to miscommunication. They lead to disjointed branding across all your channels. And you better believe your customers notice.

If you’ve ever wondered if your day-to-day work has real relevance to what’s going on in the retail industry at-large—you must seek professional help. No, not therapists and doctors (hopefully not!), but the professional kind we got this week at the #CBUS19 retail conference. 

In part one of this series, Why so Many B2B Websites Suffer, we discussed the myriad reasons B2B websites can turn out...less than ideal. In this follow up, we’ll get into a few of the best practices you can adopt to start seeing results and achieving business goals with your site.