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In Focus

The Back-to-School Marketing Strategy That’s Working in 2021

By Rob Mixer on Sep 15, 2021 5:48:32 PM

Quite a bit has changed in a year, right?

In 2020, we weren’t sure what the school year would look like. Many of the “what you need to be successful” philosophies mirrored what we were doing while working from home; and much like the adults, kids were not used to learning at home on a regular basis.

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Back to College Retailers: A+ for COVID-19 Adjustments

By Kyle Collins on Sep 10, 2020 4:43:39 PM

We wondered about it back in April. We tracked the daily developments throughout May and June. We watched as some colleges planned to have in-person classes, while others (like Harvard) decided in early July that fall 2020 classes would be online only. 

Like everyone else, we crossed our fingers that a sense of normalcy would return after the summer and that the Back to College time frame would find us all a little more back to business as usual.

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3 Back-to-Class Tactics You Need to See

By Kyle Collins on Jul 23, 2019 5:22:10 PM

Shopping for the upcoming school year is now in session—and customers are expected to spend more than ever on both back-to-school and back-to-campus supplies, apparel, and accessories.

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