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In Focus

How Legacy Brands Can Win in the Digital Age, Part I

By Rob Mixer on Dec 12, 2019 8:51:22 AM

Remember the days of the catalog?

We mention the age of the catalog because it was (and, in some cases, still is) a core aspect of legacy brands’ marketing efforts. When products were released or on sale, you’d learn of them through the catalog and, in subsequent years, the website. 

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Does Your Content Do These Home Decor Don’ts?

By Kyle Collins on Sep 20, 2019 3:37:39 PM

Your product development team has put in the hours designing, testing, and producing new home decor items—now, as a marketing professional, it’s your turn! 

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How Not to Fail at Cultural Conversations

By Melissa Simmerman on Aug 26, 2019 12:37:06 PM

After the U.S. Women’s National Team won the 2019 World Cup, Nike did this:

 

If you’ve ever been a kid with a dream (or, ahem, a curly-haired little soccer player with a poster of Michelle Akers on her wall), that spot is a tearjerker. We were all riding high after that win—despite the controversy over goals scored, celebration moves, and the ongoing fight for pay equality—no brand more so than Nike, the reigning champ of provocative sports advertising.

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