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In Focus

Trends We’re Watching For at KBIS 2020

By Gabriela DiCristoforo on Jan 17, 2020 6:47:31 PM

Happy trade show season! Next up, KBIS 2020. 

We’re gearing up to join the 30,000+ attendees flocking to Las Vegas for the National Kitchen & Bath Show.

As North America’s largest trade show dedicated to all aspects of kitchen and bath design, there’s certainly a lot to love! With 600 exhibitors boasting state-of-the-art booths and dazzling home innovations, here are a few of the trends we’re most excited to see—and why you should be too.

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The Technology You Need to Elevate Your Online Experience

By Rob Mixer on Jan 8, 2020 9:34:00 PM

The way brands use content marketing to showcase products has evolved dramatically in the last 10–15 years.

In previous Kreber blogs, we’ve covered the various ways in which this evolution has materialized: everything from enhanced product content, to Amazon product pages, to brand campaigns and social media...and yet, there’s so much more. From this research and analysis, we can conclude one overarching theme, and it’s that customers now (more than ever before) crave and expect tailored, customized shopping experiences.

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The Legacy Brand’s Action Plan for Success in a Digital World

By Rob Mixer on Dec 17, 2019 9:45:25 PM

Shoes are so much more than shoes.

Legacy footwear brands—those that have been around for the past 25+ years—have perhaps the best understanding of that. 

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