Shoes are so much more than shoes.

Legacy footwear brands—those that have been around for the past 25+ years—have perhaps the best understanding of that. 

Remember the days of the catalog?

We mention the age of the catalog because it was (and, in some cases, still is) a core aspect of legacy brands’ marketing efforts. When products were released or on sale, you’d learn of them through the catalog and, in subsequent years, the website. 

Your product development team has put in the hours designing, testing, and producing new home decor items—now, as a marketing professional, it’s your turn!