Inbound marketing is all about nurturing customers who aren’t immediately ready to buy, so why wouldn’t an ecommerce company take advantage of this? Well, it’s easy to overlook—and also easy to miss the mark. We’ve already established three reasons why inbound marketing is crucial for ecomm, and now we’ll explore how to make the most of it: by focusing on shopper intent.

With the boom of online retailers such as Amazon and Walmart, the ecommerce landscape has grown exponentially over the past few years. And in order to keep up with the big-box stores, smaller online retailers need to find a way to disrupt and cut through the clutter. Here’s where inbound marketing can make or break your brand.

There are hundreds of pages of circulars, thousands of items, and millions in sales to be made this Black Friday. With the prospect of a positive holiday shopping season ahead (consumers are ready to spend more than $1000 each!), ‘tis the season for retailers to go all out to get you in-store and to shop online this Black Friday.