You’re about to engage with the best content creation studio within your budget, and it’s close to home (yay!). They’ve reassured you with their COVID-19 protocols, sleek portfolio, solid talent, project management, and ability to meet your timeline. 

So what’s the catch? They don’t do post-production work. 

As orders of social distancing remain in place, businesses have found themselves figuring out how to stay engaged with customers from at least a six-foot distance (and a lot farther, in many cases). 

It’s no different for the exhibitors at one of our favorite events, the Spring High Point Market in North Carolina, which was scheduled to take place April 25–29, but inevitably had to be canceled. While obviously not ideal, canceling the Market gives brands the opportunity to try out new ways of connecting with clients and customers. 

It’s important to get this out there: Photography is no small task.

Shout-out to those nodding in agreement after reading this, or letting out “a little louder for the people in the back!” in their heads. Photography is one of the most critical elements of branding and content creation, yet it’s often one of the most underestimated.