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In Focus

Nike’s New NYC Flagship: 3 Ideas You Need to Copy

By Kyle Collins on Aug 23, 2019 3:50:57 PM

We know Nike, as a top-tier brand, is more than just a company that sells shoes and clothes. It represents everything (or most things!) sports and exercise, innovation, and motivation. Sure, it’s one of the world’s most recognizable brands, but don’t get it twisted: no one is immune to changing tastes and competitive ankle-biting.

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Instagram Re-Focus: Hidden Like Counts and How to Measure Success

By Rob Mixer on Aug 21, 2019 3:42:54 PM

Double tap. Like. Love. Call it whatever you want.

The heart icon, located to the bottom left of every Instagram photo you’ve ever scrolled past, is just sitting there calling your name. It’s the beacon of hope that validates our decision to share our lives with our friends, and a confirmation that we are innately interesting.

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Do You Have an Abandoned Cart Email Strategy?

By Marisa Catalino on Aug 19, 2019 5:31:54 PM

If you’ve ever shopped online, you’ve probably received several (but more likely hundreds) of abandoned cart emails. You know, a friendly reminder that you’ve left an item in your online shopping cart and just maybe, if you’re lucky, a little incentive to go through with the purchase.

Would it shock you to know that not every retailer has an abandoned cart email strategy in place? Because it’s true (more on that in part II). 

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