After the U.S. Women’s National Team won the 2019 World Cup, Nike did this:

If you’ve ever been a kid with a dream (or, ahem, a curly-haired little soccer player with a poster of Michelle Akers on her wall), that spot is a tearjerker. We were all riding high after that win—despite the controversy over goals scored, celebration moves, and the ongoing fight for pay equality—no brand more so than Nike, the reigning champ of provocative sports advertising.

We know Nike, as a top-tier brand, is more than just a company that sells shoes and clothes. It represents everything (or most things!) sports and exercise, innovation, and motivation. Sure, it’s one of the world’s most recognizable brands, but don’t get it twisted: no one is immune to changing tastes and competitive ankle-biting.

Double tap. Like. Love. Call it whatever you want.

The heart icon, located to the bottom left of every Instagram photo you’ve ever scrolled past, is just sitting there calling your name. It’s the beacon of hope that validates our decision to share our lives with our friends, and a confirmation that we are innately interesting.