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In Focus

These Are the Real Kitchen Trends You’ll See More of This Year

By Kyle Collins on Aug 7, 2019 5:19:54 PM

Trends have always been a big way to engage and convert customers. From new sofa styles to sports shoe innovations, trends hit that “I want it, even if I don’t absolutely need it right now” feeling that drives so much discretionary spending for customers.

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How to Win Appliance Shoppers with Micro Content

By Rob Mixer on Aug 5, 2019 4:46:21 PM

Washers to the left. Dryers to the right.

If you’re not prepared to go appliance shopping...

You might be out all night.

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Is Your Brand Ready For the Appliance Shopping Surge?

By Rob Mixer on Aug 2, 2019 10:03:37 AM

For many consumers, appliance shopping is their least favorite kind of shopping.

And it’s not too difficult to understand why.

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