I spend lots of time thinking about (and shopping in!) unique store concepts. I’m always on the lookout for that one new idea or spin on the traditional brick-and-mortar concept that feels fresh, new, and right for our increasingly ecommerce-driven world.

Picture this scene: You’ve come up with the perfect blog post topic or idea for a new addition to your website. So you sit down at the computer and start writing. And before you know it, you’ve been on a typing rampage for an hour and the piece is complete. But you’re probably missing one thing…

Are you sure this is what your audience wants to read? And if so, how are they going to get there?

News flash! Consumers are convenience-hungry and time-poor. But you already knew that. The good news for consumers is that retailers have taken note, too. And now, these pain points have given way to a “micro-trip friendly environment,” another new facet of the modern hybrid shopping experience.