The demise of Toys ‘R’ Us earlier this year means there’s about $2 billion in toy sales on the table this holiday season for other retailers to snatch up.

Always ones to maximize opportunities, the remaining toy destinations, like Walmart, Target, and Amazon, are working overtime to fill that void in the market. Even grocery players like Kroger are getting into the game! For all of them, scooping up more of your toy purchases this November and December is anything BUT playtime.

First, some perspective.

Want more authentic results from your photo shoot? There’s a secret to creating more intentional photography, and it has nothing to do with how you plan or produce the actual shoot (that’s logistics—which is an art in and of itself).

We don’t just create work for some of America’s most beloved retailers and manufacturers—we’re consumers, too! Just like customers around the country, we love content that catches our eye, makes us want to know more, makes us laugh, and maybe even pulls at our heartstrings a little.

Here’s a look at some broadcast spots and videos some members of our stellar account team can’t stop thinking about. Some are recent, some are older—all are ones we only wish we’d done ourselves!