Want more authentic results from your photo shoot? There’s a secret to creating more intentional photography, and it has nothing to do with how you plan or produce the actual shoot (that’s logistics—which is an art in and of itself).

We don’t just create work for some of America’s most beloved retailers and manufacturers—we’re consumers, too! Just like customers around the country, we love content that catches our eye, makes us want to know more, makes us laugh, and maybe even pulls at our heartstrings a little.

Here’s a look at some broadcast spots and videos some members of our stellar account team can’t stop thinking about. Some are recent, some are older—all are ones we only wish we’d done ourselves!

Think retail is dead? Think again!

Online sales strategies and tactics get a lot of attention these days, but let’s not forget the fact that about 90% of retail activity still happens in-store. The switch to an ecomm sales environment (and world!) has been hugely disruptive, and traditional brick-and-mortar retailers are still finding their way. This makes it the perfect time, then, for Amazon to innovate in a new territory—they’re going offline and into traditional store formats.