One of our clients, a global seller of lawn and garden products, has a term for how its teams manage content syndication across online retailer platforms: “spreadsheet hell.”
The Answer to Your Online Content Prayers Is This Acronym
By Melissa Simmerman on Sep 14, 2020 12:08:53 PM
Amazon Ad Revenue Is a Big Deal—Here’s How You Can Capitalize
By Rob Mixer on Aug 31, 2020 11:28:27 AM
The use of consumer data to influence marketing strategy has been integral to advertising for generations, well before re-targeting and customized content were even fleeting thoughts. But in this Age of Amazon, the landscape is rapidly changing and many brands are forced to play catch-up.
Reopened Retail in NYC: The Good, The Bad, and The Ugly
By Kyle Collins on Jul 30, 2020 10:36:16 PM
New York City allowed brick-and-mortar retail stores to open back up at the end of June. As the month went on, more and more shoppers ventured out, masks in place, to see just what it is like to shop in-person in these (still) uncertain times.