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In Focus

Ready to Hire a Content Creation Studio? Ask About This First

By Melissa Simmerman on Nov 6, 2020 5:19:19 PM

You’re about to engage with the best content creation studio within your budget, and it’s close to home (yay!). They’ve reassured you with their COVID-19 protocols, sleek portfolio, solid talent, project management, and ability to meet your timeline. 

So what’s the catch? They don’t do post-production work. 

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The Answer to Your Online Content Prayers Is This Acronym

By Melissa Simmerman on Sep 14, 2020 12:08:53 PM

One of our clients, a global seller of lawn and garden products, has a term for how its teams manage content syndication across online retailer platforms: “spreadsheet hell.”

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Amazon Ad Revenue Is a Big Deal—Here’s How You Can Capitalize

By Rob Mixer on Aug 31, 2020 11:28:27 AM

The use of consumer data to influence marketing strategy has been integral to advertising for generations, well before re-targeting and customized content were even fleeting thoughts. But in this Age of Amazon, the landscape is rapidly changing and many brands are forced to play catch-up.

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