Just when you thought nothing could surprise you anymore, you get an estimate for a basement remodel. $$$!!! Thanks to the pandemic, demand for office sheds, multi-room additions, in-ground pools, backyard oases, and more has surged.
You know what your B2B company needs?
Of course you know that. Video marketing has an extremely high engagement rate, and, when done well, can drive desired viewer behavior, raise awareness, and change how your brand or product is perceived.
Your content calendar probably used to look a lot like this:
Organic post, organic post, organic post, maybe a paid advertisement or two. Match the copy to your brand voice, find the right visual, and move on to the next. But times have drastically changed.