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In Focus

The Answer to Your Online Content Prayers Is This Acronym

By Melissa Simmerman on Sep 14, 2020 12:08:53 PM

One of our clients, a global seller of lawn and garden products, has a term for how its teams manage content syndication across online retailer platforms: “spreadsheet hell.”

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Back to College Retailers: A+ for COVID-19 Adjustments

By Kyle Collins on Sep 10, 2020 4:43:39 PM

We wondered about it back in April. We tracked the daily developments throughout May and June. We watched as some colleges planned to have in-person classes, while others (like Harvard) decided in early July that fall 2020 classes would be online only. 

Like everyone else, we crossed our fingers that a sense of normalcy would return after the summer and that the Back to College time frame would find us all a little more back to business as usual.

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Amazon Ad Revenue Is a Big Deal—Here’s How You Can Capitalize

By Rob Mixer on Aug 31, 2020 11:28:27 AM

The use of consumer data to influence marketing strategy has been integral to advertising for generations, well before re-targeting and customized content were even fleeting thoughts. But in this Age of Amazon, the landscape is rapidly changing and many brands are forced to play catch-up.

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