The use of consumer data to influence marketing strategy has been integral to advertising for generations, well before re-targeting and customized content were even fleeting thoughts. But in this Age of Amazon, the landscape is rapidly changing and many brands are forced to play catch-up.
Amazon Ad Revenue Is a Big Deal—Here’s How You Can Capitalize
Topics:
Retail Agency Services
Advertising
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A DIY Approach to Enhanced Brand Content
With more than half of online purchases happening there, Amazon is the Disruptor in Chief for many retailers and brands. Stores are finding that they have only two options: evolve or perish. While some are closing their doors, others are finding interesting tactics to serve their customers in fresh ways.
Evolution, not apocalypse, remember?
Topics:
Enhanced Product Content
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How Enhanced Brand Content Copy Can Be Best-in-Class
The modern consumer exists in a saturated, competitive marketplace. One breeze through the Amazon app or any major online marketplace will reveal the mind-boggling number of brands that sell the same or similar products.
That means there’s a lot of noise. One way you can cut through the clutter is by focusing on a tried-and-true element that’s been a key to great marketing since, well, forever: the words you use.
Topics:
Content Creation
Enhanced Content
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