Now that we’re entering the prime time of “flooring shopping season,” it’s important to revisit a few key things we learned in Part 1 of this series.

Unlike appliance shoppers and holiday shoppers—who are definitively high-intent shoppers—we have to approach flooring shoppers a bit differently. Whereas other shoppers might make a purchase within a day or a week of initiating the process, customers in the market for new flooring take a deliberate, methodical, almost dizzying path to purchase.

Shopping for the upcoming school year is now in session—and customers are expected to spend more than ever on both back-to-school and back-to-campus supplies, apparel, and accessories.

To start our discussion about chatbots, we’d like to welcome you to the fictional (unfortunately) Kreber Candy Co. You’ll just have to trust us on this. It’s a wonderful place.