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In Focus

Hey Through-Channel Marketers, You’re Forgetting Someone

By Angie Mansfield on Mar 26, 2019 10:40:04 AM


“Marketing to end users isn’t part of our strategy right now.”

“I have bigger fish to fry internally before I think about consumers.”

“If we focus on consumers, we’ll lose sight of our channel partners.”

“Our budgets aren’t big enough to reach end users.”

We’ve heard all of the above, and, with all due respect, we disagree.

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6 Ways to Win at Through-channel Marketing

By Angie Mansfield on Mar 7, 2019 1:52:16 PM

Through-channel marketing strategies can make or break a business that depends on dealer or store traffic for sales. Get the marketing mix right, and all of your metrics—Return on Ad Spend (ROAS), sales, customer engagement, and more—will rise. Choose the wrong mix—or neglect crucial channels—and your numbers will flatline. 

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3 Reasons Why You Need Inbound Marketing for Ecommerce

By Marisa Catalino on Jan 31, 2019 3:25:44 PM

With the boom of online retailers such as Amazon and Walmart, the ecommerce landscape has grown exponentially over the past few years. And in order to keep up with the big-box stores, smaller online retailers need to find a way to disrupt and cut through the clutter. Here’s where inbound marketing can make or break your brand.

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