| At long last, your new product is ready to launch. We can only imagine the blood, sweat, and tears it took to get here. The countless meetings, the R&D, the product testing, the customer surveys, the delays (Gartner says only 55% of product launches actually take place on schedule), the investment (!!). For our clients, it can be a long, intense process—and just when it seems the hard part is over, you have to think about...marketing the product. |
Your B2B product is ready to launch. Now what?
Back to College Retailers: A+ for COVID-19 Adjustments
We wondered about it back in April. We tracked the daily developments throughout May and June. We watched as some colleges planned to have in-person classes, while others (like Harvard) decided in early July that fall 2020 classes would be online only.
Like everyone else, we crossed our fingers that a sense of normalcy would return after the summer and that the Back to College time frame would find us all a little more back to business as usual.
What You Don’t Know About Enhanced Product Content Can Hurt You
Enhanced Product Content (EPC) is a big deal.
Many brands and online retailers have mastered it. Others, hoping to jump into the mix—and capitalize on an ecommerce industry that has seen several sectors spike during the COVID-19 pandemic—have done so without a proper strategy.
EPC is no different than any other marketing tactic: you’ve got to do it right. No cutting corners. No “hoping.” The preparation is equally as important as the execution, but we’ve seen too many examples of businesses not taking the necessary time to nail it.
Spoiler alert: it doesn’t end well.