An email dings your inbox. The ask? Your boss wants you to lead the charge on a new back-to-school campaign. It needs to be “fresh and poppy,” have Gen Z appeal, and increase sales by 5%. It also must produce enough video and photography content for seamless marketing across dozens of channels, all while keeping customers engaged and your boss beaming.

You? Overwhelmed. How will you accomplish this Herculean task? What creative approach should your agency take—and how will you direct it?

In Part I of this series, we introduced the concept of a Content Studio to tackle the challenges brands and companies face every day—especially with content’s chokehold on resources and budgets. This nimble, more strategically creative team structure produces impactful channel content (paid and owned) on budget, on time, on strategy, and on demand.

Lately, we've seen a lot of our clients struggle with similar problems: a demand for more output on a smaller budget (with a smaller team), how to manage and anticipate emerging competition, and how to stand out in a noisy, crowded marketplace. And while our experience solving these problems with proven tactics is invaluable, we're always looking for creative new ways to help our clients be more successful. At the end of the day, that's the only reason agencies are in business!

But you don't have to leave creative problem-solving to your agency partners. If the "old ways" aren't working anymore (and they probably aren't), break the cycle of complacency once and for all with a method that will push you and your team to dig deeper and generate the innovations your customers want.