Product launches are a big deal.

Each is an opportunity for a business to peel back the curtain and show the world what its teams have been working on. All the research, legwork, development...you name it. It rises to the surface when a product is ready to go to market.

At long last, your new product is ready to launch. We can only imagine the blood, sweat, and tears it took to get here. The countless meetings, the R&D, the product testing, the customer surveys, the delays (Gartner says only 55% of product launches actually take place on schedule), the investment (!!). For our clients, it can be a long, intense process—and just when it seems the hard part is over, you have to think about...marketing the product. 

It started with dinner and a conversation. 

It turned into a collaborative relationship with one of the foremost names in modern American style. 

Because we love a good story, we had to share this one. During High Point Market (not far from our studios in High Point, NC), one of our producers was introduced to a marketing professional who would eventually join the leadership team at Jonathan Adler.