You know what your B2B company needs? 

Video. 

Of course you know that. Video marketing has an extremely high engagement rate, and, when done well, can drive desired viewer behavior, raise awareness, and change how your brand or product is perceived.

Your content calendar probably used to look a lot like this:

Organic post, organic post, organic post, maybe a paid advertisement or two. Match the copy to your brand voice, find the right visual, and move on to the next. But times have drastically changed.

There are a lot of claims floating around the internet about an 8-second attention span. While many studies have been legitimate, BBC News reports it’s a bit more complicated than establishing a hard and fast “average attention span”—and it’s actually task-dependent.

That said, we do know this: Our attention spans are relatively short.

And, they’re extremely short when it comes to digital. If we don’t see what we want, we close windows and choose another result until we find exactly what we’re looking for. So how can you grab your audience’s attention?